It’s not just the speed of arrival of Hollywood blockbusters in our backyards that’s changed. Our relationship with these blockbusters has changed too.
There were times we had to wait an eternity, sometimes two, in order to see new films from Hollywood in the theatres – even the blockbusters. Battered by heat and humidity and mists of condensation from eager faces pressed up against glass, the coming-soon stills would age from effervescent Technicolor to a sepia from the early days of the cinema. They would mature, in essence, into coming-late stills, and the films themselves would come even later, haunted by the ghosts of a thousand previous projectors around the world. The picture on screen would jump as though it had been spooked by the creaky groans resounding from the speakers. You know you belong to a certain generation if you remember not just Julie Andrews’ songs in The Sound of Music but also the soundtrack burps, as if a Bacchanalian banquet were perpetually in progress behind the camera. But we didn’t complain. There were no 24-hour movie channels, and you couldn’t instantly download the latest releases, so if you wanted to watch “English films,” you had to head to the theatres. But first, you had to temper your desire with the patience of the saints.

Today, our penance has paid off – the movie gods have answered our prayers. It is with a sense of divine magic that we regard the local release of The Adventures of Tintin a full month before it will play in theatres across North America. What a reversal this is. Now we can brag to our visiting cousins about films that they haven’t seen. “Oh, that Tintin movie. Isn’t that, like, old?” (A month, in these precipitate times, is what a year was in those days.) And that’s not the only thing that’s changed, the speed of arrival of these blockbusters – we’ve changed too. Hollywood hits are stacking up at theatres in foreign countries faster than ever before – and yet, there are films we choose not to see. Back then, we couldn’t wait for the latest English films to hit the theatres, even the truly terrible ones, but now we venture out to see only the good ones. The Tintin film is, of course, a must. It is as much a movie event as a slice of childhood reclaimed, but the other blockbusters – the generic ones that end up resembling each other, like the recent spate of superhero sagas – we can afford to avoid. They are the reason TV was invented. The glut has changed us, made us pickier customers.
Even the notion of a worldwide blockbuster has changed. Long ago, “blockbuster” used to denote any film that played to capacity crowds over a long period, like The Godfather or The Sound of Music, but since Jaws opened wide and became the first film to touch $100 million in receipts in its initial theatrical run in North America (before taking a toothy bite of the box office around the world), the word has been tainted with an escapist brush. Today a blockbuster has come to mean not just a mega-grossing film but something of a frisson-inducing spectacle – and it is these frisson-inducing spectacles that we go to the theatres to see. The Godfather or The Sound of Music are uniquely American films, the first a gangster drama, the second a Broadway musical – and it’s unlikely, today, that they would be seen as worldwide-blockbuster material by a studio executive thrust with the decision of green-lighting them. boxofficemojo.com reveals that The Godfather grossed $134,966,411 domestically and $110,100,000 in foreign territories. Can you imagine a large portion of the current theatre-going audience in India or Thailand or South Africa sitting still for a slow, three-hour meditation on family and power, where the most famous name in the cast mumbled his lines through a mouthful of cotton?
But in the early nineteen-seventies, they apparently did – for The Godfather made almost as much overseas as it did in North America. Today, similarly “American” dramas like Moneyball and The Help manage, at most, to become respectable earners in foreign territories. Nobody is slapping the “blockbuster” tag on them yet, for if they were released in our local theatres, the general audience wouldn’t queue up for tickets. The reason, of course, is that these films are dialogue-driven dramas that lose little when confined to a television set, and the audience that enjoys these films is no longer forced to go to the theatres to be able to see them. And so the theatres are filled with spectacles with an eye on general-audience entertainment. This is not a complaint. If the global appeal of the blockbuster has necessitated that it play to the lowest common denominator, it also means that we get to see Tintin without shudders and soundtrack burps. But once in a while, I dream of a future where Moneyball and The Help and J. Edgar and The Descendants wash up on our shores as soon as they begin charting a course through North America. More prayers for the movie gods.
Lights, Camera, Conversation… is a weekly dose of cud-chewing over what Satyajit Ray called Our Films Their Films. An edited version of this piece can be found here.
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anon
November 18, 2011
lets be grateful for small mercies then that we get to see stuff like the tree of life, ides of march, biutiful in india!!
KayKay
November 18, 2011
You could argue whether The Godfather would achieve blockbuster status today, Mr.B, but I’d like to think it would have no trouble being green-lit even in these times, for it’s length aside, it’s a story with a couple of irresistible hooks: An epic saga that took you into the heart and workings of a Crime Family spinning around the nucleus of a passive, introverted son who’s finally revealed as the true successor to his father’s bloody legacy while the blood-thirsty heir-apparent fails and falls. There’s something irresistible about tales of a pacifist pushed to fight and subsequently revealing the dormant warrior that was always there. All this in addition of course to the fact that it was a product of perfect alchemy: a movie shot in style, edited with precision and written with characters as real people brought to life by the right actors who made them work.
You can trace Michael Corleone all the way back to Alan Ladd in Shane and Gary Cooper in High Noon, to Bruce Lee in The Big Boss and all the way to any number of films today, heaps of it littering Indian Cinema itself (why do you think Baasha is the only Rajini film I can rewatch time and time again?)
I like to think even in this day and age of spandex wearing superheroes, CGI-ed beasties, Sequels, remakes, reboots, reimaginings and Adam Sandler “comedies”, there are certain tropes you can dust off, whack on a new coat of paint, dress it up and resell to an audience who’ll lap it up, knowing they’ve been sold this before. It’s The Hook you can’t resist.
How else do you suppose James Cameron managed to sell us Dances With Wolves 20 years later, glossed up with fluorescent fauna and blue cats and made a gazillion dollars?
KayKay
November 18, 2011
I for one, am eternally thankful for today’s easy accessability to movies you want to watch. Blu-ray has been a boon to many a cinema lover, as titles you last glimpsed through the grime and scratch of a bootlegged video is now available in pristine high-definition.
It’s made possible, among other things, to finally see Sergio Leone’s Once Upon A Time In America and Kurosawa’s Seven Samurai in their original, unexpurgated form, to enjoy spectacles like Ben-Hur and Lawrence of Arabia as the true visual experiences they were meant to be, to be able to access Takashi Miike’s 13 Assassins from any number of sites because I’ll be fertiliser before flicks like that ever gets shown in cinemas here.
Are we spoilt for choice? Heck yeah. And I wouldn’t have it any other way:-)
rameshram
November 18, 2011
I wouldn’t have seen tin tin (in its current avatar even if they were giving tickets away.
Arun
November 19, 2011
Agree with how we used to gobble up every English film that came our way back then. I remember watching the execrable Proof of Life in Madurai’s lone cinema hall that showed English movies. (It’s two theatres in the same campus — Maappillai Vinayagar and Manicka Vinayagar. They have, regrettably, taken to screening dubbed English movies nowadays, which is makes me sad every time I think about it.)
Coming back to Proof of Life, it was a sparse crowd that had already lost much of its patience with the slow pace of the movie when I think Meg Ryan slapped Russell Crowe. Pat came the sound of a lone clapping hand and a comment from a frustrated fellow viewer somewhere in front: “Maappula, padathula first fightu!”
They even screened ‘From Russia with Love’ once. Where else but at Maapillai Vinayagar can I let out a loud, well-orchestrated chuckle at Sean Connery’s one liners and instantly feel my heart well with pride when the man to my right turns around and looks at me with a mixture of deference (that I ‘got it’) and longing (that he didn’t)?
But I shall always associate those theatres with ‘Willow’, the Val-Kilmer starrer. I had no idea who Val Kilmer was then, but what I remember is villains (or witches, can’t remember what it was) with long nails, the dwarves and a brilliant golden light, which I think filled the screen somewhere near the end of the movie. Gold was the flavour even when we stepped out of the theatre, with the canteen passage bathed in the golden glow of the lights. I don’t remember the story or a single scene of the movie, but whenever I think of Mappillai Vinayagar and Manicka Vinayagar, it’s the golden light that I fondly reminisce about.
rameshram
November 19, 2011
Twilight Breaking Dawn: The perfect film to be your make up date with your used to be tween lover.
brangan
November 19, 2011
Arun: Simply beautiful comment. Thanks so much for sharing. Are you some sort of writer by any chance? Have a blog or something?
Arun
November 19, 2011
Thank you BR
I really loved writing about the theatres. Yeah, I am a journo an cover sports. No blogs, however. I tried to find your mail id so I could post a more detailed reply, but I coulnd’t
Shankar
November 19, 2011
@Arun, that brought back some memories…you mentioned MV & MV as the only theatres that screened english movies. There were other theatres that screened “english” movies!!
But coming back to Maappilai Vinayakar, I remember watching “Romancing the Stone” and many other movies there. As kids, we always used to look forward to the special egg bondas that we could buy during the intermission!! I also remember watching “Blade Runner” there with similar experiences…midway through the movie, frustrated viewers starting chanting “Padaththa podu”!!
Also, in Madurai, back in those days..every English movie poster had a tamil translation…the funniest one was “Drunken Monk” translated as “Kudiveriyil Kung-fu”!!
Here’s an article on Thangam….it was so huge that a fall from the balcony meant severe consequences. As kids, we never used to go anywhere near the railing. I recall watching “Jaanbaz” there as well as others.
http://www.thehindu.com/news/cities/Madurai/article2358763.ece
Arun
November 20, 2011
@Shankar: ‘English’ movies LOL
:hides eyes with both hands:
How could I forget the mutta pondas! Their outer layer was a crispy, wheatish gold and I have a suspicion they could’ve had a hand in the ‘gold’ symbolism too!
‘Kudiveriyil Kung-fu’ — that’s out of this world! And of one my regrets is I never went to Thangam. It somehow never came together and now we’ve lost it.
brangan
November 21, 2011
Shankar: Egg bonda-vaa? Ada paavi! :-p
rameshram
November 24, 2011
Hugo is a terribly made film. the 3d feels like cardboard cutouts, sometimes like live stop motion animation. The narrative is jerky and full of “American tourist in Paris” cliches….but by the end of it I was crying…which is why you can always pay to see an old master filmmaker who has lost his touch. those brief flashes of sainity are worth wading through all that other muck for.