Facebook has announced that they’re working on an alternative to the ‘like’ button. But is there a single button, a single word, that can contain the spectrum of negative human emotion?
For a while, September 15 was like any other day. Large numbers of Indians, unsurprisingly, celebrated Engineer’s Day. Fans of old-fashioned murder mysteries remembered it as the 125th birthday of Agatha Christie. It was also the day CN Annadurai was born, though the tributes and commemorations seemed to be in a lower key than usual. A few classic rock aficionados whipped out their Pink Floyd albums and wished Richard Wright were still here – the keyboardist/vocalist departed, this day, to the dark side of the moon. So far, so usual. And then it happened. Millions felt the earth as they knew it shift on its axis a little. Mark Zuckerberg, CEO of Facebook, announced that the company was working on an alternative to the ‘like’ button. “I think people have asked about the ‘dislike’ button for many years,” he said, with a slight (and knowing) smile. “Today is a special day, because today is the day we actually get to say we’re working on it.”
At least one subset of Facebook users was punching the air. Finally, you could let the world know what you really feel about that eight-hundred-and-seventh puppy picture within the span of a week. Or maybe not. Facebook would break down if people were ruthlessly honest, just like society would self-destruct if we went about our lives without sugar-coating. It would become… asocial media. But on the face of it, an alternative to the ‘like’ button does seem necessary. It’s hard to ‘like’ a post carrying a link to an article about the Hungarian riot police using tear gas and water cannons on migrants at the country’s border. What you’re saying is: I like the fact that you’ve brought this important news to my attention. But that’s not what people are hearing. Because of our traditional definitions of ‘like,’ what you seem to be saying is: I like the fact that the Hungarian riot police is using tear gas and water cannons on migrants. To avoid confusion, you might have to comment on the post – something like “This is so sad,” followed by a frowny. But that would take a few extra seconds, and the whole purpose of ‘buttonising’ emotions is lost. At least in this case, a ‘dislike’ button sounds like a great idea.
Or does it? A ‘like’ is easier to understand than a ‘dislike.’ When you like a post, you’re saying a limited number of things: This baby picture brightened up my morning. Or: I’m in a different country, and I’m glad you posted this picture so I could see your baby. Or: I like the way you’ve photographed this baby. Or just: Awwww. But if you ‘dislike’ something on a forum where everyone knows who you are, you’re not being very clear. Were you just trolling? Or were you in a crabby mood? Did you disagree with the content of the post, or was it the way it was being expressed? Or do you agree with everything and are using the ‘dislike’ button simply to express your frustration about those migrants? The way society has evolved, you don’t have to explain positive feelings, but negative emotions need to be clarified in order to avoid pointy-fingered judgement. After all, nobody wants to be seen as a bad person – or worse, a troll – especially among friends (even if they are only Facebook friends).
But Facebook, it must be said, doesn’t actively encourage trolling. The ‘dislike’ button isn’t exactly the downvote button you see on blogs and at the bottom of articles on news sites. Those buttons merely indicate, through a counter, the number of people who did not care for what was being said (or who were just trolling). You don’t have to log in, or even if you do, you can call yourself Charlie Hebdo – so it’s just a faceless mass of downturned thumbs. Facebook, on the other hand, is a ‘closed’ environment. It allows you to see the person expressing the opinion, because that person has to be your (Facebook) friend. Click on the ‘like’ button, and you get the list of likers – their names, alongside their profile pictures. So too for the proposed ‘dislike’ button – if someone wants to express their dislike, they’ll have to stand up and show their face first, and this creates a level of accountability. You own up to your action. You’ll ‘dislike’ something only if you have a strong-enough reason to do so, and maybe you’ll even explain your stand and continue the conversation. That goes beyond simple trolling.
But even so, it’s going to be interesting to see how Facebook implements this proposal. Even Zuckerberg knows it’s complicated. An instant after alluding to the ‘dislike’ button, he clarified that it wasn’t just a ‘dislike’ button. “We don’t want to turn Facebook into a forum where people are voting up or down on people’s posts… What they really want is to express empathy. Not every moment is a good moment. And if you are sharing something that is sad… or if a family member passed away, then it may not feel comfortable to ‘like’ that post… so I do think it is important to give more options than just ‘like’ as a quick way to emote and share their feelings on a post.” The appropriate response to the news of a family’s member’s demise is certainly not ‘like’ – but what is the alternative? ‘Like’ is sufficient to suggest a positive feeling, but is there a single button, a single word, that can contain the spectrum of negative human emotion? With his announcement, Zuckerberg has made us all think seriously about a question whose answer we thought we’d learned as kids: What is the opposite of ‘like’?
An edited version of this piece can be found here. Copyright ©2015 The Hindu. This article may not be reproduced in its entirety without permission. A link to this URL, instead, would be appreciated.
tonks
September 18, 2015
Not everyday you see Pink Floyd and Agatha Christie being mentioned in an op-ed article ;). Well written, as usual.
“It’s complicated” I thought is a more apt title for the piece than the one in The Hindu.
An “empathy” button would not be out of place on fb. I’ve felt the lack of that at times.
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Rahini David
September 18, 2015
A Terrific Post and reminded me of another terrific post.
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srivi84
September 18, 2015
A really good one on this topic!
http://whatculture.com/technology/14-new-buttons-facebook-needs-more-than-dislike.php
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Iswarya
September 18, 2015
It says something about our narcissism that we simply accept all compliments, even unintelligent or undeserved ones, but can’t take criticism or simple unreasoned dislike casually. Kind of proves why Homo sapiens is not as wise a species as it’s supposed to be.
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ini
September 18, 2015
This is exactly the problem with your new blog format’s “rate this”. What am I rating for – the review, the movie or the thumbnail? I understand that you might want a section for popular posts, but at least keep the ratings away from the front page. Also, at first glance, a new reader might think that you gave four and a half stars to ‘Trisha illana Nayanthara’, for example.
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Ram Murali
September 18, 2015
Nice post, BR.
Your title reminded me of the exchange between the George Bush character and his assistant in “Dasavatharam”:
“It is complicated. I can explain.”
“If it’s complicated, then don’t explain!”
By the way, I am curious – the last line of your article goes, What is the opposite of ‘like’?
Should the question mark not be inside the quote since it is at the end of the sentence? Anu Warrier and others – take over!
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tonks
September 18, 2015
Iswarya : While perhaps admittedly fb is an ode to narcissism, with its ‘look- at- how -cool – I -am’ posts and pictures, I don’t know. Well meaning criticism is fine and welcome but there is so much virulence online, so much more hatred than you encounter in ordinary interactions in real life : or is it that people actually feel all that negativity in real life too but keep it from you? Ideally you’re right, we should be able to handle and ignore all types of negative comments but only evolved human beings can take overtly expressed dislike and hate in their stride : most people are bound to feel a little depressed by it. Even here in this blog, going through some of the negative (luckily, rare) comments on some old threads, they seem so unreasonable and prejudiced, often based only on a misunderstanding of the writer’s language or sarcasm or an inability to accept that other people can have a POV different from yours.
You hardly ever see that sort of behaviour or language on fb, because as said in the above write up, people post under their own name so perhaps tend to be more decent. Also you generally only accept requests from people you know and perhaps we are not as mean to friends as to strangers. And there’s always the option of putting someone on the restricted list if they troll you. And that of un- following if you dislike seeing their ‘in- your -face’ pictures or inane updates. If there is one sort of news feed you dislike seeing, you have the option of clicking and choosing not to see that kind. And when you do anything negative there : unfollow someone, put someone on the restricted list, unfriend or even block someone, fb thankfully does not send them notifications. Notifications are only for the positive things you do. Like befriending or liking. So a lot of ways in there to avoid bad vibes diplomatically and without hurting anyone. I like fb as it is, with all its positivity and lack of a dislike button. I’m not sure what a change is going to mean.
But perhaps all this is much ado about nothing : maybe fb will only add a couple of ‘sad’ and ‘frown’ emoticons.
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Santosh Kumar T K
September 18, 2015
“The way society has evolved, you don’t have to explain positive feelings, but negative emotions need to be clarified in order to avoid pointy-fingered judgement.”
Is this precisely why a not-flattering observation/remark/analysis/critique warrants an “honestly,” “frankly,” “to be honest with you?” 🙂
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Anu Warrier
September 18, 2015
Rangan, we live in the age of disclaimers. Every statement needs an explanation, a disclaimer at the end in case we offend someone, some time, some where. To that extent, Zuckerberg is only playing with the general populace’s need to summarise their emotions in one click.
I can just see this new move blowing up spectacularly on FB (while Zuckerberg and gang laugh their way to the bank). In a world where we can barely criticise someone or take criticism, however constructive, I can just see the wars and the angst that will erupt over someone ‘disliking’ your post.
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Anu Warrier
September 18, 2015
@Ram Murali: Should the question mark not be inside the quote since it is at the end of the sentence?
grinning I’m not the grammar police. In any case, here, the quote is correct, since BR is emphasising ‘like’. Not quoting anyone.
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Iswarya
September 19, 2015
Ram Murali: Actually, BR is right. The rule, if you care to know, goes like this: All commas and periods (that’s right, it’s the US usage rule) go into the quotes, irrespective of the sense. Other punctuation marks, such as exclamation points, question marks, semicolon and colon are almost always outside if they are not part of what is quoted. The UK usage, of course, expects the writer to apply common sense to decide the placement of even full stops and commas, and it is all context-dependent. In this particular case, unless the button on Facebook includes a question mark, there would be no reason to include in quotes. And here, even if the button had a question mark, the sentence (being a question) would again have another “?” at the end.
I actually gave all this explanation seeing someone (not me) had downvoted your comment without bothering to put in a word of explanation. Which might seem to defeat my earlier argument, but that’s a different story.
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Iswarya
September 19, 2015
tonks: I totally agree with you as far as online behaviour goes. And thanks for all that information on how FB works. Seems more or less like the fairy godmother, what with spreading positive vibes and all! I actually didn’t know much of this since I’ve resolutely stayed away from FB. My comment, however, was to do with general human behaviour, even offline. I mean, people feel embarrassed to ‘decline’ a stupid compliment and the person who offers vapid praise is hurt when it is not gratefully received. There seems to be some kind of a universal rule that it’s rude to turn down anything nice that’s being said about you, no matter what is said or who says it. That is what I meant about the narcissism.
As for unreasoned dislike, there could be so many reasons: I usually want to think, OK, maybe the person who “disliked” this was just having a bad day. But, as you say, it’s not easy at all. In fact, what I really wish for is not more freedom for unreasoned/unreasonable or even mean-minded swipes, but more accountability for the “likes.” After all, say, a paedophile’s ‘like’ for your cute baby picture should not ideally be put on par with a gushing friend’s “Awww..”
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brangan
September 19, 2015
(1) Thanks to the grammar elves here, I think I’m getting better 🙂 I’m beginning to consciously use single quotes for non-quoted text that I want to highlight (i.e. the text equivalent of air quotes).
(2) About this post, I don’t think we’ve really changed as a race. I think we always used to do the things we do now on social media — except that now it’s just that much easier to see what others are saying (earlier, we were blissfully unaware). So it just seems that there’s a lot more negativity around.
(3) But that said, it would be nice to keep this in mind and try to change. For instance, tonks brought up negative comments on the blog. In the pre-social media era, maybe someone who disagreed would say “You are an idiot” if he doesn’t agree with, say, a review. But now, given that this comment is going public, it would be nice if he expressed his disagreement without the rudeness — strongly, yes, but without the swearing. I’m not saying this happens a lot on this blog, but just generally.
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tonks
September 19, 2015
Saying ‘grammar elves’ (love it : the first time I am hearing that usage) instead of the usual ”grammar nazis’ is, I guess, an example of being polite on the net 😉
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tonks
September 19, 2015
About this post, I don’t think we’ve really changed as a race. I think we always used to do the things we do now on social media — except that now it’s just that much easier to see what others are saying (earlier, we were blissfully unaware)
About the war pictures, perhaps this is true, but about saying personal things and posting personal gag- worthy pictures, there is also the fact that the net creates a disinhibition that makes most people post highly personal things they would never dream of broadcasting to a “real” audience. Before posting something, I try and imagine myself on a stage with all my fb friends sitting as the audience and ask myself if I would want to say whatever it is I am thinking in such a situation. Most times the answer would be a ‘no’.
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Ram Murali
September 19, 2015
Thank you so much, Iswarya n Anu Warrier. My day is made when I learn these kinds of new things. (Just to clarify, I mean that sincerely; not being facetious.)
Thanks, once again!
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tonks
September 19, 2015
The sweet and polite way that Iswarya goes about making her corrections, ‘grammar elf’ is such an apt description. There, now let’s see how you handle that (genuinely expressed) compliment 😉
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Priyangu
September 19, 2015
@Rahini David, that was a cool blog on indianizing fb likes. Somehow, we never consciously realize that we express our likes and dislikes in so many different flavors in real life, in typically native style. Even in pre-historic days of online chatting, when we used Unix’s talk utility, we used to type Namaskara, Dodda Namaskara (short form DN), Dheerga Danda Namaskara (DDN), the Kannadiga forms of expressing both satirical likes and dislikes, depending on the context.
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tonks
September 19, 2015
Saccharine overload much?
Perhaps having a troll or two around can spice up and make things more amusing, if you make sure you do not take things to heart 😉
Sigh. All this troll and elf talk is making me feel I am in Hogwarts 😉
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Iswarya
September 19, 2015
BR: Thank you. As tonks says here, that’s a really sweet picture to carry inside one’s head. Actually that phrase reminded me of something I read long ago in an obscure book, about two old maids living in a small town in Victorian England:
Their house was one of the sweetest which I ever entered. The moment I found myself inside it, I became conscious of perfect repose. Everything was at rest; books, pictures, furniture, all breathed the same peace. Nothing in the house was new, but everything had been preserved with such care that nothing looked old. Yet the owners were not what is called old-maidish; that is to say, they were not superstitious worshippers of order and neatness.
I remember Mrs. Snale’s children coming in one afternoon when I was there. They were rough and ill-mannered, and left traces of dirty footmarks all over the carpet, which the two ladies noticed at once. But it made no difference to the treatment of the children, who had some cake and currant wine given to them, and were sent away rejoicing. Directly they had gone, the elder of my friends asked me if I would excuse her; she would gather up the dirt before it was trodden about. So she brought a dust-pan and brush (the little servant was out) and patiently swept the floor. That was the way with them. Did any mischief befall them or those whom they knew, without blaming anybody, they immediately and noiselessly set about repairing it with that silent promptitude of nature which rebels not against a wound, but the very next instant begins her work of protection and recovery.
That made my day. 🙂
tonks: Thanks. A well-thought out compliment is always received gratefully and appreciated. Add to that the fact that it’s hard to see much politeness online. (One good reason why this blog is almost my proxy-Facebook.)
Now, is that quote narcissistic? 🙂
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Anu Warrier
September 20, 2015
I think the negativity online happens because people feel safe saying whatever they want under the veil of anonymity. FB does break that wall down because it attaches your name to your comments, making you slightly more careful about what you say and the way you say it. Again, you can control your page to an extent, because you have to invite people in before they can comment on it. The problem arises when you indiscriminately add ‘friends’ because the number of people on your ‘Friends’ list’ is important to you.
@Tonks – I’m not sure that FB doesn’t notify the person you’re blocking. In the early days of FB, when I did have an FB account, I blocked a person because her constant updates was beginning to annoy me. (I hadn’t yet bothered to turn notifications off.) Not soon after, I got a sad email from her asking why I’d ‘blocked’ her, and what had she done? That was when I decided to ‘delete’ my FB account, not knowing that once Zuckerberg gets his claws into you, he doesn’t let go. But since I don’t sign on anymore, that account is as good as deleted.
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tonks
September 20, 2015
No, Anu, fb does not notify when you block someone. They really are diplomatic that way and do try to avoid negativity and hurt. Below is a cut and paste from the fb ‘Help Centre’.
Ask a question
If I block someone, will they be notified?
No, the person won’t be notified that they’ve been blocked.
Learn more about blocking people.
Last edited about 4 months ago
Was this helpful?
Perhaps the person whom you blocked, tried to access you and when she could not, she figured out what had happened?
My understanding is that when you block someone it becomes as though you two do not exist for each other, inside fb.
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tonks
September 20, 2015
The one in which you were the interviewee had that problem. The questions were longer than your answers. Is it because you were interviewed by 3 people?
Rahini : Off topic but your comment under the KH non acting interview thread : is there a link to the above mentioned interview? I worried you wouldn’t see my comment if I posted it there.
It’s amusing but there are people I know who have assumed Kamal Haasan is Muslim on account of the second part of his name.
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Rahini David
September 21, 2015
Tonks: I almost missed this comment too because BR insists on this layout which is not comfortable for me at all. But he seems to love it. 😦
Regarding that interview, I don’t seem to have a link. Maybe BR does. Can you link that KH non acting interview?
BR: Please please dig that interview up. So many of the readers are new now.
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Rahini David
September 21, 2015
BR: This is what I read it as.
When a girlfriend talks about Payal, she doesn’t say, “she’s moved on” – she says “******”
There are several things that fit here. Your assumption is that the human brain automatically translates the previous dialogue and fits it there. It does not work that way. We search for various stuff to fit in there each sounds more appropriate than the next and a few examples are
1) “she’s moved on” in chaste hindi
2) “she’s moved on” in profane hindi
3) “Life goes on”
4) “She finally picked up the pieces”
5) “She took her time mending herself”
6) “She is wiser now”
7) << Insert pithy saying or proverb of choice >>
Again, You may say these are actually interchangeable but at times they are not. You follow it up with “In the ‘70s, this line would have referred to someone who’d found success in a business enterprise.” and I need to revise the list all over again and eliminate options 4 and 5 and stress on the option 6. All this is solved by including one more item in the “Key” section.
I already discussed this placeholder dilemma a couple of years back in this comment –> https://baradwajrangan.wordpress.com/2013/07/20/maryan-793457365-988569-974/#comment-31953
BTW, I found the Maryan discussion with Hawk-eyed precision. But I have no idea how to find the interview Tonks asked for. Help, Help, Help.
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tonks
September 21, 2015
No its not the KH non acting interview link I wanted. It’s the link of another interview that you mentioned (in the comments section) inside that interview that I requested.
Feel like DiCaprio in Inception :p
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tonks
September 21, 2015
Rahini :
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tonks
September 21, 2015
Rahini : what was meant is this :
“she’s moved on” in English means “gotten over her past relationship”. Where as its literal translation, the phrase you had mentioned has no such connotation in Hindi. It only means “she has gotten ahead” as in perhaps, a business venture. So the meaning changes. these are the nuances of language that sometimes change when you translate literally.
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Rahini David
September 21, 2015
Tonks: that I understand, what I mean here is that it is not apparent that I need to literally translate by just reading the article so it is not entirely redundant to include it in the key section.
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Anu Warrier
September 21, 2015
@tonks, thanks for the FB gyan. I’m still totally anti-FB (and any other social media platform) for reasons of my own, but thanks for the clarification.
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cl
September 22, 2015
tonks: “The one in which you were the interviewee had that problem. The questions were longer than your answers. Is it because you were interviewed by 3 people?”
I guess Rahini was referring to this interview:
http://www.sparkthemagazine.com/?p=7224
BR posted it in the comments section of ‘Jigarthanda’
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tonks
September 22, 2015
Thank you so much for going to the trouble of fishing it out, cl.
Loved the list at the end of the interview. Delighted to see ‘MP and the holy grail’ in there : its one of my favourites.
The elephant analogy is very apt. But then again, understanding all those limitations of critics (of personal preferences, their mood on the day they wrote the review etc), individual critics’ ratings, especially when added together as a collective, as in sites like Rotten Tomatoes, do give people a more or less accurate idea about movies. And do really help to make decisions about which movie you would want to see, especially regarding older movies you may have missed out on : for instance, that’s solely how I stumbled on the Linklater triology. So ratings, with all their limitations and their subjectiveness, surely do have a role?
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tonks
September 22, 2015
What was that new “calendar girls” post all about? Cannot find it now.
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Rahini David
September 22, 2015
tonks: He will probably repost it after it appears in THE HINDU. However, you seem to be the only person to notice that some new post appeared and then diappeared.
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Madhu
September 22, 2015
@tonks: I saw it too. But the content which I read directly in the mail was that of Kattu Batti. I thought it was some technical glitch.
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tonks
September 22, 2015
Nope Rahini, it was a repost of the “Katti batti” review except made a little more interesting because of some bikini clad ‘calendar girls’ in the title and the photo :). Its some kind of a mistake :).
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Iswarya
September 22, 2015
Actually I came here puzzled about that post too! The mail feed had the title “Calendar Girls” and a picture of them, with text from the Katti Batti review (edited). Was wondering what to make of it!
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Rahini David
September 22, 2015
Well he is probably writing a really funny post which actually goes with the pic of the bikini clad girls right now. I always thought he wrote first and chose the picture later. But then again, when it comes to calendar girls a few rules need to be broken.
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tonks
September 23, 2015
Rahini : You bet 😉 😀
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tonks
September 23, 2015
Iswarya, if you found “April moon” for “Chithirai nila” funny, I wonder how you would react to this translation I found online:
nilavidam vaadagai vaangii.. {getting rent space from moon}
vizhi veettinil kudi vaikkalamaa..? {shall make it to live in ur eyes?}
naam vaazhum veettukkul .. {in our living house..,}
vaeraarum vandhaale ..thagumaa..? {tresspassers allowing…. is it fair?}
Vaeraarum saaindhaale thangumo
{ which is for me..fair?}
neerum,senkula chaerrum.. {water and red slushy soil..}
kalandhadhu poele.. {like such mixture..}
karaindhavan naan… {melted man i am…}
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Anu Warrier
September 26, 2015
@tonks – you owe me a keyboard! 🙂 I haven’t laughed so much in ages! Thank you!
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Iswarya
September 27, 2015
tonks: Er.. Just noticed your comment. What do I say!! I slowly went from smile-OK, try not to smile-wince-try not to cry out-“well-I-never!”-it’s OK, don’t swear-give up-smile again.
I just happen to like that song a lot. (Thought it was Vaali’s best effort in years.) At one point, it was not even the translation that seemed like so many mandrakes from Harry Potter screeching together, but the howlers in making out the Tamil lyrics in the first place! Anyway, thanks to this and BR’s post of PGW, I’m going to go immerse myself in The Mating Season.
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Rahul
October 5, 2015
In this ADD inflicted era , if one can get someone interested enough to click a button then that is an achievement. Whether it’s a like or a dislike, to me both are the same.
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