The ‘super deluxe’ expectations from the ‘Aaranya Kaandam’ filmmaker

Posted on March 13, 2019


Read the full article on Film Companion, here:

In which I attempt to get a grip on the huge buzz surrounding the second film from Thiagarajan Kumararaja.

It’s only natural that the trailer of a film starring Vijay Sethupathi gets a lot of attention. As I write this, the Sindhubath teaser has just dropped, and it’s big news. So it’s not especially surprising that the Super Deluxe promos were greeted ecstatically. For it isn’t just Vijay Sethupathi. It’s Vijay Sethupathi playing a transgender character. Sindhubath is basically Vijay Sethupathi saying “Look, I can do all this action stuff that the really big stars do.” But Super Deluxe is him saying “I’d like you to show me another actor with the balls (and the prowess) to pull this off.” That’s surely exciting. But reactions to the trailer have gone beyond “this looks exciting” to “I’m going to light a couple of agarbattis and kneel and perform a pooja to these 2.03 minutes”. This must have taken even Thiagarajan Kumararaja by surprise.

2.5 million views in the 24 hours from its launch on February 22. Close to 7 million views now. If that many people had watched the terrific Aaranya Kaandam, upon its release in 2011, the film would have been a sizeable hit. I did the math. Even at the average ticket price of Rs. 50, 7 million tickets works out to Rs. 35 crore. For a Vijay/Ajith movie, this would probably amount to FDFS popcorn sales, but we’re talking about a film starring… Jackie Shroff! Ravi Krishna! Yasmin Ponnappa! Sampath Raj! Guru Somasundaram! Even if you stood outside the theatre handing out free popcorn, you might have had trouble getting viewers into an FDFS show. This was a word-of-mouth movie. But few people mouthed the word, and it bombed.

Continued at the link above.

Copyright ©2019 Film Companion.