Pon Magal Vandhal on Amazon Prime: Right now, it’s the right decision for this Jyotika-starrer

Posted on April 25, 2020

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As much as some of us may romanticise “the theatrical experience”, for most audiences, the No. 1 factor is convenience. Just look at how many people have begun to watch Tamil serials on OTT platforms!

I was wondering when it would happen. It has, now. First, we got a tweet about an upcoming Jyotika-starrer: First Tamil feature film to get a Direct OTT release, #PonMagalVandhal (Tamil) streaming rights bagged by @PrimeVideoIN. Then, we got a response. The Tamil Nadu theatre owners’ association has decided not to screen any films from 2D Entertainment, the film’s producer/presenter. This means the much-awaited Suriya-starrer Soorarai Pottru may be blacklisted from theatres, too. The same thing happened when Kamal Haasan said — way before the OTT era descended upon us — he’d release Vishwaroopam in DTH. As an industry watcher, I’d say it’s time. It happened in the US. It’s happening everywhere. It’s time the debate erupted in India, too.

Read the rest of this article here: https://www.filmcompanion.in/tamil-movies-pon-magal-vandhal-on-amazon-prime-right-now-its-the-right-decision-for-this-jyotika-starrer-suriya-baradwaj-rangan/

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