(by Hakimo Brahim Belaout)
If you happen to mention something about Indian cinema while you are in Algeria the most obvious response would be ” Janitou “. A term that literally has no meaning is actually a mispronounced and wrongly written abbreviation of “ Jaane Tu “. If you demand a clearer hint or explication then there is a high chances that you will hear someone singing ” Jaane Tu Ya Jaane Na “. Yes, you are right, it is a line from a song composed by R.D Burman for a lesser known Manmohan Desai directed film called Aa Gale Lag Jaa, starring Shashi Kapoor and Sharmila Tagore. The film that turned out to be a crazy Hit in Algeria and it became the ultimate national example regarding Indian cinema. My father told me many stories about the madness that surrendered the film ( and Indian films in general in 70s ) regular housefulls and the struggle to get a ticket. The film’s legacy continued with huge TRPs on TV later. Watching Indian cinema was a routine for my father and many Algerians back then until the late 80s, just before the beginning of the civil war when the religious extremists wasn’t happy and they implied an unofficial ban on cinema theaters and that tradition faded forever.
After 10 years the war finally reached an end but everything has changed, the cinemas remained shut and watching Indian film wasn’t cool anymore. My first true Indian cinema moment would be while watching Mani Ratnam’s Dil Se (something I discovered much later ) as a kid singing a mispronounced version of Chaiyya Chaiyya (I sang it as Kaiyya Kaiyya ). The twist here is that I forget this moment totally.
I was interested in cinema since my childhood, watching Hollywood films with subtitles meant a lot for me and it was an almost regular activity. My interest in Indian cinema ( mostly Hindi films ) started in mid 2000s. the Algerians abandoned Indian cinema but it was a hot trend in the rest of the Arabic world and there was a tradition of broadcasting an Indian film every weekend. I don’t recall how it started or the first film I watched but It had to do with my curiosity to discover something new and my love for cinema. Most of the films were Shah Rukh and Salman films from the 90s and the early 2000s but I remember watching Dil Se ( again! Without knowing that ) the moment I heard Chaiyya Chaiyya, I felt something. The tune was very familiar as was the film. And in a strange surreal moment dead memories began to visualise. It felt like a deep relation. I loved everything: the film, the songs, the format and the language. In that moment I became a regular Hindi film viewer.
There wasn’t many takers for Indian cinema in my environment. The new generation hated the melodrama and mocked the unrealistic action scenes, and following the Indian cinema wasn’t something to be proud of. But that what the internet was made for. One of the most known Arabic forums (Startimes ) created a whole space for Indian cinema. I met there many crazy Indian cinema fans. It was surprising and refreshing. Interacting with many guys knew Indian cinema more than me in my mother tongue. The whole discussion there was mainly for mainstream cinema. We knew the box office’s details, we shared the last songs and I was the vice president of the Shah Rukh Khan fans club ( the forum is still active though not many visitors are there ).
Years later, many channels saw a big potential in the Arabic speaking audience. It started with Zee launching a channel for the Arabic audience (didn’t like it because they dubbed the films ) then one of the biggest players of the Arabic TV space launched a whole channel dedicated to Hindi films in 2013 (it is called MBC Bollywood, a channel in which you will find the new films, the new daily soups and the new season of Koffee with Karan but this time with Arabic subtitles). This leaded to create a bigger audience, the Indian films became cool again and the social media helped it to spread more with hundreds of thousands of followers, many Facebook groups and crazy fans for Bollywood ( and even south films ) actors.
But for someone like me the cinema wasn’t just this level of entertainment. I wanted it to be more and I wanted to discover – like I did with other countries’s cinema – the Indian art films. To get that I needed an access to Indian critics and to live without the Arabic subtitles and I faced the same problem again, there was no takers for this even from the fans of Indian cinema I knew.
By the first research I discovered Rajeev Masand’s reviews. They were short and accessible, then Raja sen’s reviews, slightly different, then I discovered this blog in 2010. Someone mentioned your name in the comments. I remembered the first piece I read. It was about the music of Guzaarish, it was a very long one. But by then I had a serious problem, as an Algerian my second language was French. I had terrible English ( I don’t know how much it improved since then ) and to read and enjoy all theses reviews and pieces I needed to start learning English first ( I did and eventually I even run a Facebook page dedicated to subtitling the Indian songs and trailers based on the English translation but I stopped in 2016 ).
I became a regular visitor for this blog specifically since 2014, the brilliant Highway review ( which finally I can understand every word of it ) convinced me to follow this blog religiously. I chose to remain a silent reader because I felt a sense of being an outsider. This level was enough for me. The small interaction with people in other places raised their curiosity on how could someone from Algeria have this level of the knowledge of Indian cinema that was at odds with my introvert nature. But in the last couple of years I became a part of many Indian films groups and I am pretty sure that most of members thought that I’m an Indian. I never imagined that I can write something on the blog of one of my favourite critics. The thoughts that I had while watching the recent #ASKBR was overwhelming, and I felt that I needed to share it here.
This was a very short and summarized personal story, I wished I was more skilled writer but that is it.
brangan
May 26, 2020
Wow, that was a seriously good read. Thanks so much, because we rarely get an outside-in perspective of the films we take for granted and discuss here.
Do write more 🙂
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Heisenberg
May 26, 2020
Thanks for the writeup. That was truly informative about Indian cinema following in the Arab world.
P. S. Do not blame your English skill. BR sir writes in GRE level English and only a handful of people understand it completely 😀
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Vikram s
May 26, 2020
Hakimo, very well-written and heartfelt. Keep writing here more often.
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Madan
May 26, 2020
That’s beautifully written, Hakimo. I couldn’t dream of writing so well in my third language. As long as you get your point across, it’s enough because what you had to say was wonderful to read. Just as Bollywood was a whole new world for you, for us to know that there used to be a huge following for Hindi films in Algeria opens up a whole other world too.
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Aman Basha
May 26, 2020
@Heisenberg: ” Philtrum” is a Latin word as per the dictionary 🙂
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tonks
May 26, 2020
Beautiful writing, because it is sincere and from the heart. It’s refreshing to hear your perspective. Do write more, and comment here, too.
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Heather Wilson
May 26, 2020
Fascinating read – thank you! Loved reading about your interest in Indian cinema and how popular these films are in Algeria (past and present). I totally agree with your comments on subtitles. Until quite recently only mainstream Hindi films were subtitled here in Australia, while the Southern Indian films I watch rarely have subtitles. Thankfully that is improving – although at times the quality is dreadful (these are English subs). But while I have picked up the odd word of Tamil, Telugu, Kannada and Malayalam, unfortunately I still need subtitles!
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Enigma
May 26, 2020
That was very interesting. Thanks for the write-up Hakimo.
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hakimokimo
May 26, 2020
Thank you sir for hosting my essay on your blog and for your immense encouragement.
Thanks everyone for your heartfelt comments. That meant a lot. Reading your comments on every piece here was always a pleasure.
I hope that I can write something soon
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Jayram
May 26, 2020
Excellent writeup, Hakimo. Your love for Indian cinema comes out very clearly. I’m looking forward to reading more of your writeups. Keep ’em coming!
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rmahalik
May 26, 2020
Hakimo, thoroughly enjoyed reading it. Reminded me of my experience venturing into hongkong and kurosawa movies. Had to get into few soc.culture groups in early nineties to know about movies to watch. Made silly mistakes like posting a query to ALL than a directed one. Interestingly didn’t get hammered for that, they were quiet happy to give me the requested information. Came to know about many other cult directors from those movie groups. Would be good to hear your take on famous indian movies.
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Anu Warrier
May 26, 2020
Like cinema itself, the love for it crosses boundaries of language and culture. So glad to read about your love for our cinema. This was so heartfelt.
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krishramavajula
May 26, 2020
I was looking forward to your write up ever since BR asked you yesterday. This is a fantastic write up. Though from a different place and different background with regards to Hindi Cinema, you showcase true passion for cinema (be it any language). Looking forward to reading more about cinema from your perspective. Keep writing!
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v.vijaysree
May 26, 2020
This is so cool Hakimo! Thanks for writing….
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v.vijaysree
May 26, 2020
And tell us about good Algerian movies..
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Aman Basha
May 26, 2020
@hakimoko: Loved it, simple and profound all at once. Middle East is a vociferous consumer of Indian Cinema and it’s interesting to hear how and when this tryst began from your perspective.
One thing that has always made me curious is why the Middle East seems to have a very special fondness of SRK and Salman. Even Aamir doesn’t get talked and obsessed as these two, I remember stories of girls having cut outs of their pictures in their homes and so on. What is it that endears non Indians to these two, the former The NRI Star and the latter the Domestic Single Screen King while Akshay Kumar doesn’t have the wholesale admiration of even Canadians?? Would love your thoughts
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Bala
May 27, 2020
Wonderful write up. Inspiring journey..
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krishikari
May 27, 2020
Such a warm feeling reading this, and a very interesting perspective.
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hakimokimo
May 27, 2020
Thanks everyone for your lovely comments. I don’t think much of me as a writer but I am happy that my points reached you
@Aman Basha : I think that SRK’s stardom has to do with how popular the romance is here. Most of the Indian cinema’s audience are female teenagers and they tend to like that genre.
Salman’s popularity is a mystery for me also. I believe that he builds his stardom based on the pre-Dabangg days and because his films has messages in them which gave him a great image. There isn’t many takers for that kind of Masala but Jai Ho! Is a popular film because of the message.
Aamir gained a big audience in the last five years. Many movies goers who don’t watch Indian Cinema discovered Hirani films with him and they loved them. Actually he is the most popular Indian actor among the ones who don’t watch Indian cinema though I don’t like the fact that they overhyping him by calling him a genius, his films are the only good thing about Indian Cinema….etc
I must say also that Ranbir is popular also. Yeh Jawaani Hai Deewani is a very very popular film and one of the most watched Indian films in the recent times. In the last 2 days many facebook pages ( who don’t talk usually about Indian films ) labelled that film as the perfect Eid film and the comments was like ” I watched the film 8 times, 10 times… ”
Yes I would love to talk about good Algerian films though as I said before there is no mainstream cinema and theatres here. Most of the Algerians films are indie and festivals films.
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Aman Basha
May 28, 2020
@hakimoko: I think Salman’s popularity is a carry over from his MPK, HAHK phase which were also overseas hits though they didn’t capture the audience as strongly as SRK’s YRF/Dharma phase did.
“Most of the Algerians films are indie and festivals films.”
So can we safely declare that Bollywood is the only thing between Hollywood and world domination? Given how we hear very little about the Chinese film industry these days? And it’s a truly a miracle how Aditya Chopra fought Disney’s attempt to take over YRF. I shudder to think what would have happened if they did
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Chhotesaab
May 28, 2020
Thank you for sharing that, Hakimo. That was very personal and heartfelt.
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KayKay
May 29, 2020
A great Outsider perspective on Indian Cinema Hakimo.
And BTW, you rock your third Language better than some people do their first!!
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Prasad
May 31, 2020
Hi on the different Topic please enjoy the review below.
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