On the prospect of missing the frenzy around the opening weekend of a film and watching it, quietly, later. Or not.
By the time you read this, I will hopefully be in Thimphu – hopefully because I’ve been told that the descent into the nearby Paro airport is quite scary, and that only a handful of pilots in the world are qualified to make the landing. Maybe that’s why we’ve been told, repeatedly, to ask for a seat on the left, because of the view of the Himalayas. Maybe that will distract us from the terror lurking below. Anyway, this means that by the time I return, both Shah Rukh Khan’s Chennai Express and Vijay’s Thalaivaa will be old news. That’s the bummer about being a film critic in this era. Miss the first weekend, and you might as well be writing a review of Shree 420. As I write this, an article titled “Amazon CEO Jeff Bezos Buys ‘The Washington Post’ for $250 Million” is making the social-network rounds. And below, a snarky commenter has this to say: “That’s a lot of money paid for a paper that sells yesterday’s news!”
It is not for me to wonder about the bigger implications of today’s pace of life for the newspaper business – not in this column, anyway. But it does seem somewhat pertinent to point out that reviews, appearing a day or two after the film’s release, are yesterday’s news. And their function has changed. Earlier, when films were released in a handful of theatres, not everyone got tickets during the opening weekend (or even the opening week). Also – let me stick to Chennai, but I’m sure this was true of other cities across the country – new releases were confined to the big screens, the prestige theatres. You had to go all the way to Mount Road, which was and is more of a commercial district than a residential area – to catch the new Rajini or Kamal film. So people waited for the new releases to become old, when they’d start appearing in the local theatres, closer to home.
In these days of new films being released on hundreds of screens across the state, and right by your home (and with the prospect of the film showing up on TV in a couple of months even if you missed seeing it on screen), it’s impossible to imagine what the wait meant. I still remember this boy, not much older than I, rushing past me one afternoon I was walking down a street in Mandaveli. He’d barely entered the house I’d just passed, when he announced, breathlessly, “Amma… Kapali-la Padikkadhavan.” He was telling his mother that Rajinikanth’s remake of Khuddaar, which had been declared a big hit in the Mount Road theatres, had finally come to a theatre that was at a walking distance from their home. (The theatre no longer exists. A residential complex has sprung up in its place.) I wonder, sometimes, about that obviously film-crazy (or at least Rajini-crazy) kid. Is he making films, acting in them perhaps, or is he bound to a desk in an IT firm?
Anyway, flashbacks apart, in that era (what a word, era, though it’s just a few decades ago, the 1980s), a review was about the only thing that – even if it appeared a week after the film’s release – told you about the film. That was its function. Films weren’t promoted as aggressively as they are today, and not many knew about what was in them. As few people had watched the film, there wasn’t much scope for word-of-mouth information either. You heard snatches of songs from the film on radio. You saw the actors on the posters and on the large Mount Road banners. That was about it. So reviews helped, even if they did little more than summarise the plot and talk about this actor and that one. Today, of course, everything’s different, and that kid would be Twittering his opinion about the film after watching it on the first show of the first day, like thousands of others who write their own “reviews” long before the critics, the establishment, gets around to it.
It’s not that I long for those days, though I do think I’d have liked it better if I had been a critic at a time there were few who wrote about films, whose voice mattered because there were no other voices. But that bit of selfishness apart, I do enjoy the option of watching the film in this theatre if that one becomes full. What irks me, though, is the promotion, which plays out at such deafening levels that short of crawling under a rock and staying there there’s little you can do to watch a film without being affected by the hype. The prospect of walking into a film with a clean slate seems so quaint now. But at least, this time, I’ll miss the weekend frenzy. I’ll miss the voices around that tell me I have to watch Chennai Express soon or that I shouldn’t watch it at all. And when I finally get around to it, I’ll hopefully see it as just a movie. Then again, I wonder if Bollywood films are released in Thimphu.
Lights, Camera, Conversation… is a weekly dose of cud-chewing over what Satyajit Ray called Our Films Their Films. An edited version of this piece can be found here.
Copyright ©2013 The Hindu. This article may not be reproduced in its entirety without permission. A link to this URL, instead, would be appreciated.
Rekhs
August 9, 2013
yeah…but U stand apart!
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venkatesh
August 9, 2013
Of course in my case it was Amitabh movies – but the principle was the same.
Living abroad you of course don’t get the full force of the promotion and i don;’t move in the same circles so hey – its still quite noisy though.
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burcidibollyreview
August 9, 2013
“Miss the first weekend, and you might as well be writing a review of Shree 420.”
That’s really funny and true! But if it makes you feel better, there are lots of film viewers outside of India who don’t have access to watching these films in the theater. And some films never arrive in theatres abroad. For example, quite a few people I know prefer Once Upon A Time in Mumbai Dobara to Chennai Express, but it’s not arriving at their theatre, so they have to wait too. And then there are people like me who live in a country with little to no Indian population and no access to Indian film theatres and who have to wait for an upload of a film or a DVD. So I think that a late review is always better than never. Credible reviews are better than early reviews.
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venkatesh
August 9, 2013
Is any one here intelligent enough to understand this article :
http://www.openthemagazine.com/article/art-culture/after-the-cinema-of-disgust
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Akther Ghori
August 9, 2013
Reblogged this on My take.
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jussomebody
August 9, 2013
Severe sense of deja vu. The Padikkadhavan anecdote is clearly a favourite 🙂
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JPhilip
August 10, 2013
In the 90s I went to college in Mangalore(in Karnataka) and would -with an equally ardent pal-catch bone crunching buses across the state border to Kasargode -atleast 40 kms south and in Kerala -to catch the latest Malayalam release on Friday.We once went through a painful ride and scary (long story) train ride back .Exhausted, we slept all day Saturday .When we ventured out on Sunday for a lay by we noticed that the theatre a stone’s throw from our hostel was showing the same movie!!! Older ,not wiser , do the same odd trips with our sons now;our wives don’t seem to appreciate the madness .
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brangan
August 10, 2013
venkatesh: He’s just saying that these new films are celebrating a sort of liberation from an enslaved notion of Tamil-ness.
“in these new Tamil films we discover redemption coming through not in the acceptance of a ‘formulaic’ authority but in the comic enactment of an emotion called ‘disgust’ “
Though I’m not sure about his assertions about the “syrup” peddled by the likes of Kannadasan.
jussomebody: Shh! Don’t tell anyone 🙂 BTW, did I use that anecdote in a column? I remember talking about it in the comments…
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KayKay
August 10, 2013
For me, watching movies well after their release dates is becoming pretty de rigueur for a multitude of reasons.
For Hollywood movies (that form the bulk of my movie diet), unless it speaks to certain pet obsessions of mine like being a comic book nut (meaning The Avengers series and The Dark Knight trilogy have to be 1st day shows) or a fan of ’80s Action (so The Expendables must be seen on the day it hits cinemas), it’s becoming far more pleasant to watch them in the comfort of my living room, with a comfy couch and a cool drink by my side, especially since I can (almost) duplicate the visual and aural aesthetics of a cinema hall with a 40 inch LCD and a bitchin’ pair of speakers without the annoying bits (shitty kids with shitty parents who can’t shut the fuck up, the loud crackle of plastic bags filled with assorted junk, the neon glow of cell phones while some twit twitters etc).
As for Indian movies, of which I watch very little, there’s something about their pacing that makes me squirm uncomfortably in my seats in a cinema (I can’t remember the last Tamil, Hindi or Malayalam movie that didn’t waste some time on preamble before actually getting down to telling it’s core story) , but in the privacy of my home with a “pause” button on the DVD for bathroom breaks and a “Stop” one to facilitate viewing them in instalments within reach, they’re far more watchable.
And it’s nice to watch a movie after the “noise” has died down. Where the constant bombardment of commercials, the hype in movie forums, the endless actor interviews and the need to check it’s “tomatometer” score has abated, and you can actually see it without any kind of pressure to view and comment on something that has “Must Watch” sprayed on it by the swell of public opinion.
Oh, and I hope you realize, missing a new Vijay movie on it’s 1st day of release and for that matter, not seeing it altogether is actually……a good thing? 🙂
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Jabberwock
August 10, 2013
I’m sure your readers are dying to know who told you about that descent to Paro. Do share.
Also, I routinely write about films that are older than Shree 420 and now you have me feeling depressed.
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Virginia Kelley NYC
August 10, 2013
1. Please post to say if you survived your trip or not — I hope you did! — and
2. I look forward to your review or notes on Chennai Express whenever you get around to doing it!
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Pavithran
August 10, 2013
This wait for films to come to theatres nearby still exist sir, in a small way considering the cases of foreign films. The theatres in the US , UK will be the ‘mount road theatres’ in this case with us waiting for it to release in our country or well come out on ‘youKnowWhere’ . Remember they we were all made to wait to watch Hugo and other films? That.
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ram
August 10, 2013
Dear Sir,
Nice article. Why did you leave “Thalaiva” in “the Hindu” piece but mentioned in the blog?
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Aman
August 10, 2013
” Miss the first weekend, and you might as well be writing a review of Shree 420″,
This sounds true for even watching a movie these days.The pressure to watch the movie in the first weekend has resulted in thinking so many not so good movies as very good.For example when I get back to movies like “Dark Knight Rises” I can hardly watch it and left to wonder how come I enjoyed this one in the first place
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venkatesh
August 10, 2013
BR: Danke Schon.
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Rahini David
August 10, 2013
Brangan: Yes, You already mentioned this anecdote. In fact you already bitty ruminated the entire thing. Probably after somebody called you after the very first early morning show of Endhiran and went “Enna Innum Endhiran Paakalaya?”.
That was yeeeeeeeeeeaars back. So not to worry.
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Alpesh Patel
August 10, 2013
I am curious, the hindi film industry seems to have adopted a western approach to marketing a film (i.e. create an avalanche of promotion for a film to get people to see it, even if it is just once), but why is film criticism in India still in the dark ages?
In the UK, certainly, and possibly in the USA there are national press screenings for critics in advance of the release date, so why not in India?
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venkatesh
August 10, 2013
Poor BR , he has readers who know his anecdotes better than he does and can even lay it out when he used them – he has no where to hide.
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brangan
August 11, 2013
KayKay: LOL.
Jabberwock: Oh some annoying literary type from Delhi. Friend of Chetan Bhagat if I recall.
Virginia Kelley NYC: Yes, yay! But let’s hold of celebrating till I make it back 🙂
ram: This was written a week ago, and at that time I thought “Thalaivaa” was releasing this Friday. They removed it when it was stopped.
Alpesh Patel: I think they still have day-before screenings in Mumbai. But then, critics (and reviews) aren’t taken all that seriously here, right? There, it’s a well-established tradition… But that said, i actually prefer seeing the film with the general junta. Not because of some romantic “watching it with the masses” notion, but because if the film didn’t work for you, you don’t have to answer “how was it?” questions on the way out 🙂
venkatesh: Forget anecdotes. Turns out even the headline is old news — see here 🙂
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Jabberwock
August 11, 2013
Oh some annoying literary type from Delhi. Friend of Chetan Bhagat if I recall.
I know exactly the sort of bastard you mean. Develops a thoroughly undeserved reputation as a leading lit-critter despite never having read anything more highbrow than Cornell Woolrich. Schmoozes with authors of all stripes hoping some of their stardust will rub off on him. Attends and moderates sessions at lit-fests, all the while claiming to be introverted and unsocial. Gets drunk at wine parties thrown by publishers and has to be carried out on a stretcher while mumbling things like “Only that Rangan boy truly understood Delhi-6 and the ineffable gorgeosity of the Junior Bachchan”.
Oh how I loathe myself now. Oh uffish thought and tulgey wood.
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Madhu
August 12, 2013
Mr B Rangan,
Am I the only one in the world who enjoys a film review more than the film?! I read reviews of most movies, and yes, enjoy yours the most because you tie in nostalgia, social fabric, what-have-you, as opposed to just the “story, yada, yada”.
The problem is that by the time I’ve heard of a movie, read of a movie, combined with the effort of getting to the theatre, the crowd, the noise, the dumbness…..I’ve lost interest. Since I don’t watch TV either, I’m doomed to impulsively grabbing a DVD of some flick that I remember as having interesting reviews and then cursing for wasting 2 hrs of my life. Fact is that, truth is stranger than fiction. So by the time the papers are read, the made-up stories on screen fade by comparison for me I guess. But keep writing, I’ll keep reading…
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Jerina
August 12, 2013
‘Fess up BR, haven’t you planned this trip to Thimpu to escape the fate of reviewing Chennai Express? 🙂 Anything would be better than that, wouldn’t it? And Thalaiva’s fate hangs on Amma’s favour. You might be able to catch the frenzy when you get back, hopefully.
Meanwhile enjoy your stay and have a safe trip.
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venkatesh
August 12, 2013
** sidenote **
Has anyone managed to find a print of “Aaranya Kaandam” without bleeping and with proper colour correction ?
I see the film every 3 or so months and every time i see it i get the same feeling – a proper well done print from somewhere, anywhere please ?
BR : BTW , did you ever get around to doing a proper review of the movie ?
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Mambazha Manidhan 2.0
August 14, 2013
Chennai Express is Paisa Vasool. Loved it. How can anyone with a mind slam this movie is beyond me.
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KayKay
August 14, 2013
How can anyone with a mind slam this movie is beyond me?
Try this on for size MM:
http://www.searchindia.com/2013/08/09/chennai-express-sub-mental-garbage/
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venkatesh
August 15, 2013
KayKay: I should not have read that review during working hours :
“Despite her ownership of a pair of udders that would put any milch cow to shame and hips wide enough to screen a 16MM film,” – Pair of udders … thats fantastic.
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venkatesh
August 15, 2013
And now for something genuinely nice :
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Mambazha Manidhan 2.0
August 15, 2013
Yeah.. Anyone *with a mind* . It is utterly fashionable to be the detractors of a critically derided film that no one sees the movie for what it is. And, Chennai Express is pure, unpretentious entertainment. Well-made too.
Searchindia is putrid trash. I hate that site. It is fun to read initially because it is always fun to see a movie ripped apart to shreds. Then, you go through the archives to get more laughs and realize this guy has no iota of taste.
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indianmalefeminist
August 15, 2013
Searchindia is putrid trash. I hate that site. It is fun to read initially because it is always fun to see a movie ripped apart to shreds. Then, you go through the archives to get more laughs and realize this guy has no iota of taste.
Couldn’t agree more. I do enjoy the occasional ripping apart of a dire film, but realized that they’re just irrational and pretentious and just shit stir for traffic fishing (I would assume). And that too full of personal attacks, not just mocking the film. That’s just vile, not fun.
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KayKay
August 15, 2013
I don’t really have a problem with Search India, although their raison d’etre is to rip bite sized chunks out of Bolly, Kolly and Tollywood’s ass, and most times they’re right. To be fair they’re also equal opportunity offenders (Inception and The Dark Knight Rises came in for a drubbing as well, although by and large, Euro and Korean get a pass).
No iota of taste? FYI, Soodhu Kavvum got nothing but praise there:-)
I don’t always agree with them but how can I not love a site that classifies Abhishek Bachan, Vijay and Ajith as blights on the cinematic horizon and lists Surya’s greatest achievement as removing Jyothika permanently from Kollywood’s roster?
As for Chennai Express, will reserve judgement as I haven’t seen it. Am not the greatest fan of the Weepy Baadshah, but am willing to give him a chance when he does a Chak De India or Paheli, or even shading some fascinating grey into his character in the otherwise bum-numbing Kabhi Alvida Na Kehna. Hell, I even enjoyed the Don remake.
But after My Name is Forrest Khan, Bore One, Don(‘t) 2 and that bit of nonsense about needing to diffuse bombs because you didn’t get to tap Katrina’s ass, I’m taking an SRK time out.
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KayKay
August 15, 2013
Venkatesh, yes another reason for my Search India love. They play into my worst sexist tendencies:-)
And thanks for posting that awesome photo. Wow! A gathering of cinematic giants indeed.
Regarding your earlier post about the unavailability of Aranya Kaandam on DVD, for that matter, is there a clear copy of Pudhu Pettai anywhere to be found?
As I ranted in one of B’s earlier posts about the lack of exposure of regional cinema, how can these gems that buck the trend and actually reaffirm your faith somewhat in the future of Tamil Cinema not be available on a pristine remastered DVD when something like Chennai Express will be released as a 2 disc deluxe DVD and Blu Ray edition with director commentaries, an exhaustive SRK interview and 5 deleted scenes about 4 months from now?
Can’t the film companies that produce these movies take the lead at least? I dread a similar fate befalling NKPK, Pizza and Soodhu Kavvum. If you weren’t in Tamil Nadu, within easy access to a cinema that happens to have screened them at that particular time, the movie’s lost.
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Jerina
August 15, 2013
@Mambazha manidhan 2.0 – “Anyone with a mind” – that’s exactly why they detract the movie. If even these people start pushing no-brainer movies at us then it will be difficult to accept suggestions/ opinions of who we think are like-minded individuals.
But since I value your views after reading your comments on BR’s blog, I shall summon courage and watch it…of course without much expectations. Perhaps I shall come away with a different opinion of Rohit Shetty’s movies.
Here is Vigil Idiot’s review of this movie in his usual inimitable style:
http://mumbaiboss.com/2013/08/12/the-vigil-idiot-chennai-express/
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Mambazha Manidhan 2.0
August 16, 2013
@ Jerina – Thank you 🙂 I think the no expectations factor should do the trick.
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UPN EarnesTaster
August 16, 2013
Good germane article.Your line “I do think I’d have liked it better if I had been a critic at a time there were few who wrote about films, whose voice mattered because there were no other voices” resonates with many (pun unintended). I looked up Thimpu on Wikipedia and was surprised by the detailed story it told. Interesting place and the impressive royals too- i saw a cunningly designed documentary -funded by the king – where a team of wildlife experts and biologists from the West comb the forests looking for the mythical Bhutanese tiger -the villagers give teasing testimony of fleeting sightings and just when the whole thing seems illusory, a finally seen tiger – actually a couple of them at least – comes as a grand surprise!
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