HIT HAPPENS
AUG 17, 2008 – FILM CRITICS AND THE BOX OFFICE have traditionally maintained a very cordial distance from one another – thanks largely to the law of inverse proportions that states that if a critic likes something, the box office typically responds with the kiss of death – but this column, this week, deserves to be devoted to numbers. For one, we have been subjected to non-stop reports of the earth having been shattered, in several parts of the country, by the collections of Singh is Kinng. According to the site boxofficeindia.com (which tracks, well, box collections in India), “Singh Is Kinng re-writes box office history by collecting over 8 crore nett on its opening day in India. The box office tornado that is Singh is Kinng is likely to fetch around 28 crore nett over the weekend destroying the 22 crore record of Om Shanti Om and Race… Singh is Kinng will surpass the 32 crore distributor share of the biggest grosser of 2008 Race in 9-10 days while the 26 crore distributor share of the biggest hit of 2008 Jaane Tu… Ya Jaane Na will be crossed in 6-7 days. It is the fastest money spinner ever.”
Secondly, there’s the juggernaut that is The Dark Knight, lodged comfortably at number one (at the North American box office) in its fourth consecutive weekend, with a 24-day total of $441.5 million. It is already third on the list of all-time domestic blockbusters, behind only Titanic (which grossed $600.8 million during a single theatrical run) and Star Wars (which made $461 million over multiple releases). There is, of course, some perspective needed to all this oohing and aahing – the fact, say, that ticket prices were much lower when those earlier films blasted through the record charts. But then you could argue that today’s records are more impressive, in a way, because they are created in an age of entertainment overload. Even with the easy distractions of cable television and DVDs being out in three months and so on, if large numbers swarm to the theatres to snap up tickets at the steep multiplex rates (or the not-inconsiderable single-screen prices), doesn’t it mean something?
Talk to old-timers in Chennai and they’ll go misty eyed about how MK Thyagaraja Bhagavathar’s Haridas ran for three years at a single theatre. And over there, the figures adjusted for inflation show that Gone with the Wind – at $1.4 billion, in North America alone – is still the all-time box-office champ. But what else did people, those days, do for an instant entertainment fix but watch movies? And hence the question: which records are more, let’s say, valid? Those – or the ones created by Sivaji and Singh is Kinng and The Dark Knight, which have managed to displace droves of moviegoers from their couches or their consoles or whatever else? And, on a related note, what do these records mean? As much as I loathed Singh is Kinng, its unprecedented success does seem hugely significant – at least in terms of what it’s going to mean to an industry beleaguered by a number of flops. But that’s just the business end of things, and cinema being (at least in theory) the intersection of commerce and art, what does the success of Singh is Kinng imply in terms of art? Several more lamely scripted comedies rolling off the assembly line – and that’s the scary part.
The motorist’s dictum of objects in the rear view mirror appearing closer than they are is easily translated to the moviegoer, in the sense that long-ago movies flashing through the mind’s eye appear better than they are – and it’s not difficult to make a list of older films that did not really deserve to become hits (if indeed, deserve has anything to do with it). But think of the top three Hindi films of all time (Sholay, Mughal-e-Azam and Mother India) or the top three Hollywood films of all time (Gone with the Wind, Star Wars and The Sound of Music). Doesn’t it seem that, back then, the films that grew legendary for breaking records – not just the hits, but the mega-super-duper-whatever blockbusters, the kind that united all strata of the public in a collective moviegoing rapture – had something to them? Aren’t they films that have lasted well beyond their sell-by dates? Aren’t they so beloved that the outrage that surrounded Ram Gopal Varma’s remake of Sholay suggested that the filmmaker had waltzed into a temple wearing chappals and proceeded to slaughter a cow in the vicinity of the sanctum sanctorum, and didn’t the colourised version of the chaste Mughal-e-Azam power past the siren calls of a barely clad Antara Mali in Naach a few Diwalis ago?
Speaking of the latter, you can get tangled up in knots about what, exactly, goes towards making up a blockbuster. Sholay you can understand, as also Mother India – but I never cease to be amazed at the kind of hysteria that Mughal-e-Azam set off when it was released. Even with those beautiful songs, even with those big stars, it’s still filled with all that talking – in heavy, high-flown poetry. It’s exquisite stuff, those dialogues – but to imagine that such a film could work on such a scale is, even today, incredible. You can believe that select sections in select cities – the so-called “classes” – would have been drawn in by its formidable charms, but does the degree to which the film worked indicate that the masses, too, were more “cultured” then? And have the ensuing years witnessed a gradual erosion that ineffable substance we snobbishly refer to as taste? Because the masses, today, appear to be flocking to Dhoom 2 and Singh is Kinng – and somehow, I don’t see that audiences, thirty years hence, are going to bat an eyelid when a hubristic filmmaker makes known his intentions of a frame-by-frame remake.
Copyright ©2008 The New Sunday Express. This article may not be reproduced in its entirety without permission. A link to this URL, instead, would be appreciated.
Vijay
August 17, 2008
I don’t understand the overall objective of this article. Is it to just explore what makes a hit? Or find out hits from which era mean more commercially? Or Is it to argue why the old-time hits had more substance than the new ones?(if that’s the case then Dark Knight and Titanic were critically acclaimed as well and don’t support the theory that new hits don’t have substance)). BTW,I thought DDLJ was a top all-time grosser as well.
LikeLike
brangan
August 17, 2008
Vijay: There wasn’t an “overall objective” to this piece. I was just trying to put together a few musings on “hits” after the box-office reports of Singh is Kinng began trickling in.
LikeLike
Raj Balakrishnan
August 17, 2008
Hi Baradwaj,
That was a very interesting article. I would like to add one point, I think the economics of filmmaking has also changed. Back in the 90s in Chennai, I remember, a movie would be considered a hit only if it ran for atleast 100 days. Nowadays, movies make profit within a week. No film runs for silver jubilee/100 days now, not even the biggest hit.
This is not exactly related to this post; I have been reading all your reviews, appearing in this blog, for the past couple of weeks. Your analysis is simply brilliant. I never knew that so much meaning could be derived from many of these movies. I was wondering whether you had reviewed the movie ‘Ring’anytime. I was not able to find it in this blog.
Cheers,
LikeLike
brangan
August 17, 2008
Raj Balakrishnan: Thank you very much. No – there’s no Ring on this blog. Sorry.
LikeLike
Radhika
August 19, 2008
Interesting post, baradwaj. I was musing myself about the longevity of hits – remember when Sholay ran in Minerva (pride of maharashtra) for years and years? and here we have Jodhaa Akbar coming on TV barely 6 months after its release. So the staying power of movies in theatres appears very limited – do they make much moolah when they come on TV? Instead, much like my library in Delhi which catered to the fad, and not to the booklover, and thus had 6 copies of each best-seller that was released, we have 7 theatres in one city playing the same movie, after which, swoosh, it’s gone. I used to believe that “yeh public hai, sab jaanti hai” because usually the movies that became superhits were also good movies – but if SIK is making it big, there goes another theory, kaput
LikeLike
Suganth
August 20, 2008
Hi Baradwaj,
Look how our producers are promoting their “hit” films… 😉
http://marchoflaw.blogspot.com/2008/02/commercial-shit.html
LikeLike
brangan
August 20, 2008
Radhika: Oh, but J-A coming on TV is also a function of the way is the business is now. The more important question would be whether the film stays in memory for long — and there, I’d think the answer is “no”.
Suganth: I died laughing. Thanks. Is that poster for real? I wonder if it isn’t someone’s idea of a photoshopped joke 🙂
LikeLike
Arif Attar
August 20, 2008
Brangan, I have always wondered if a film like ‘Guide’ would be as successful if it were to be released today.
And what about the nonsense that goes for prime time entertainment on TV. I am still waiting for a ‘Malgudi Days’ or a ‘Vyomkesh Bakshi’ or a ‘Kathasagar’ in the age of multiple 24-hrs ‘entertainment’ channels.
LikeLike
Arif Attar
August 20, 2008
What makes films work is a project for a PhD thesis. Cos, for every ‘Dil’ there is a ‘Ghayal’, for every ‘Gadar’there is a ‘Lagaan’ and for every ‘Welcome’ there is a ‘Taare Zameen Par’.
LikeLike
Radhika
August 20, 2008
“The more important question would be whether the film stays in memory for long — and there, I’d think the answer is “no”.”
Too early for a definitive verdict on that, no? Perhaps one reason why we remember the earlier movies so well is the sheer paucity of entertainment – i mean, i remember a clunker like Jheel Ke Uspaar watched in a bug-infested talkies because the alternative was too “aapan yana pahilat ka” or Krishi Darshan on DD. Today’s audiences have more options – though admittedly, the boll weevil destroying the cotton crop is probably more fascinating than Ekkkta Kkkkapoor’s shows. Do you think the overall quality of movies has dropped? I think we are actually seeing a better range of movies now with even the so-so nes (relatively) having better production values and stories than when Amitabh reigned high with Khoon Pasina and the like
LikeLike
brangan
August 22, 2008
Arif Attar: I think part of that is also nostalgia. Like how we like Amar Akbar Anthony, say. Don’t you think a kid of today would find it rather corny and weird? 🙂
Radhika: The range of films is certainly better, though this year has been a bit of a distaster, thanks to a skewed release schedule.
LikeLike